French celebrity chef Joel Robuchon, who owned and ran gourmet three-star Michelin restaurants on three continents, has died aged 73.
AUGUST RAISED MALAWI, TESLA TRUCKS, PAID "JUICY" PARTNERSHIPS, ZIPLOC AS A FASHION BRAND, AND MUCH MORE
ADVERTISING
After leaving advertising eight years ago, legendary creative Alex Bogusky has rejoined his old agency, Crispin Porter + Bogusky, as Co-Founder and Chief Creative Engineer.
Content Courtesy of: wersm.com
Alex Bogusky joined the agency in 1989, and five years later he became Creative Director. Then, in 1997, he became a partner, and finally i 2008, Co-Chairman. He always played a significant role in the success of CP+B, bringing in many awards. Despite his many accolades, in 2010 Alex Bogusky suddenly announced his retirement from advertising.
Since then, he “has been an entrepreneur, designer and investor,” launching many other projects, including social ventures, and two other ad agencies. And now, he’s going back to where he began, as “one of the original founders of Crispin Porter + Bogusky,” rejoining the agency as Co-Founder and Chief Creative Engineer.
His new position will be to lead “all aspects of the company, including creative direction, innovation, strategy, and talent,” working closely with current CEO Erik Sollenberg, President Danielle Aldrich, and Chairman Chuck Porter. His mission? To reimagine what the modern agency of today can be.
“This is a decisive moment for the future of the advertising industry” he explains. “The needs of brands have changed, and it’s high time to reexamine the best creative approach to meet those needs.” He will be using his experience from his time away from advertising which was “largely spent advising and investing in tech startups” to apply the various lean and agile processes that “have revolutionized so many other industries.”
Erik Sollenberg explains that “CP+B’s true north star is dramatic and wildly effective work,” and this is really what a creative mind like Bogusky can bring to the table. “There has never been a more interesting time to be in the industry,” he says.
CP+B may, of course, be in a bit of a crisis trying to figure out its identity in this complex era better. The industry as a whole is going through big changes as well. As big advertising powerhouses like Ogilvy and Publicis seek to reinvent themselves in the “new world [that] is about being smart, fast, nimble and prolific,” creative agencies like CP+B seem to be going in the same direction.
ARTDeveloper Installs Giant David Salle Prints on McKim, Mead & White Building in New York
Content Courtesy of: artnews.com
Written By: Claire Selvin
David Salle’s Swamp Music and Solar System, both 2013.
Credit by: ©DAVID SALLE, VAGA AT ARS, NEW YORK/COURTESY SKARSTEDT, NEW YORK
Two large-format prints of David Salle paintings are going up on display on a historic building designed by the architecture firm McKim, Mead & White being redeveloped in the NoMad neighborhood of Manhattan. Swamp Music, which will overlook Fifth Avenue, measures 47 by 70 feet, and Solar System, around the corner to loom over 28th Street, is 44 by 66 feet. Taking up their home this weekend, both are works by the New York painter from 2013.
The limestone and terra cotta edifice is being restored in advance of the opening of a hotel in a conjoined tower by Flâneur Hospitality. Art advisor Elizabeth Margulies joined the company as a consultant for a project to repurpose scrims installed for construction purposes, and she will continue to organize art programming for the hotel slated to open in fall of next year.
In a statement Margulies said, “David’s work encourages reflection, individual contemplation, and the diversity of lived experiences. Our goal for the project is to get people to slow down, look up, and take in a brief moment of serendipity and discovery amidst the bustle of Fifth Avenue. This activation is also indicative of the unconventional engagement with art that you can expect to find in the hotel.”
FOOD
France's 'chef of the century' Joel Robuchon dies
Content Courtesy of: artnews.com
Written By: Claire Selvin
Le Figaro newspaper reported that Robuchon died from cancer on Monday in Switzerland, more than a year after being treated for a pancreatic tumor.
He was named the "Chef of the Century" in 1989 by the prestigious restaurant guide Gault Millau and ran a dozen restaurants across Asia, the US, and Europe.
Throughout his career, he was awarded a record-breaking 32 stars.
Robuchon was renowned for keeping his dishes simple, often using just three or four ingredients. He also moved away from the excesses of French nouvelle cuisine.
INNOVATION
Tesla Pickup Truck is Elon Musk’s ‘favorite next product’ and U.S. automakers should be afraid
Content Courtesy of:electrek.co
Written By: Fred Lambert
Tesla has only 3 vehicle programs in production, which isn’t many for the average automaker, but it is working on many more to come out in the next few years.
One of the most important new programs is the Tesla Pickup Truck and we now learn that it is Elon Musk’s ‘favorite next Tesla product.’
During Tesla’s earnings conference call last week, the CEO said when talking about Tesla’s upcoming product programs:
“Probably my personal favorite for the next product is the pickup truck, and we are going to just do an amazing pickup truck.”
Tesla has already disrupted the premium full-size sedan and SUV segments with the Model S and Model X.
The Model 3 is also undoubtedly disrupting the midsize premium sedan segment in the US at the moment.
But those vehicles are disrupting segments that don’t pull a lot of weight in the US auto industry – at least nothing like pickup trucks do.
The top 3 selling vehicles were the Ford F-Series, Chevrolet Silverado, and Ram pickup trucks in the US last year.
Those vehicles are not only selling well, but they also represent the most profitable vehicle programs for those automakers and the most polluting vehicles.
Now Tesla is putting its efforts to disrupt this important segment, which is otherwise not being electrified by established automakers.
Musk has been quite excited by the idea and even though Tesla has 3 new vehicles that appear to be set to hit the market before the pickup, he now says that it is his ‘favorite.’
The CEO has recently sought suggestions for features to add to the truck under development and he revealed some planned features, like an option for 400 to 500 miles of range, Dual Motor All-wheel-drive powertrain with dynamic suspension, ‘300,000 lbs of towing capacity’, and more.
There’s no clear timeline for the release of the Tesla Pickup truck, but it sounds like it will be Tesla’s priority after the Model Y, which is set to be unveiled next year and go into production in 2020.
Electrek’s Take
I think U.S automakers should be afraid. Tesla did it 3 times and the latest is arguably having the biggest impact on its segment.
To think that Tesla couldn’t do it again with a pickup truck would be taking a big risk in my opinion.
We know that Ford is working on a hybrid F150, but that’s not nearly enough. The fact that they don’t have any all-electric pickup program in the work is insane to me.
I love to see Musk getting excited by the Tesla pickup truck because I am hoping that the unveiling and the start of reservations will kickstart the electric pickup truck industry in the US, which should have a massive impact on the emission from the American transport industry in the long-term.
When do you think that unveiling will happen? My guess is that it will be the ‘one more thing’ at the Model Y unveiling in March like the next-gen Roadster was at the Tesla Semi event. What do you think? Let us know in the comment section below.
MUSIC
TOP 10 Songs of the Week 2018 (Today's 10 Music Hits)
Content Courtesy of: youtube.com
Causes
Madonna celebrates 60th birthday with fundraiser for Malawi
Content Courtesy of: wfla.com
Written By: Sunde Farquhar
(WFLA/AP) - Material Girl Madonna is celebrating her 60th birthday with a fundraiser for orphans and children in Malawi.
The singer is teaming with Facebook for the fundraiser, which runs through August 31.
“I have an unwavering commitment to providing vulnerable children with a loving home. For my birthday, I can think of no better gift than connecting my global family with this beautiful country and the children who need our help most,” said Madonna on Facebook.
The fundraiser benefits Madonna’s charity Raising Malawi.
Every dollar raised will go to meals, schools, uniforms and healthcare. International payment firm Ripple will match all donations.
Fans can donate directly to Madonna’s Facebook page or start their own fundraiser on the social media site to raise money for the singer’s campaign.
Madonna was born in Bay City. Michigan. She rose to stardom in the 1980s and has sold more than 70 million albums, according to Biography.com.
In 2008, Forbes named Madonna the world’s wealthiest female musician.
Madonna was married to actor Sean Penn from 1985 to 1989 and was married to director Guy Ritchie from 2000 to 2008. She has six children Lourdes, 21, Rocco Ritchie, 18, David Banda and Mercy James, who are 12, and twin sisters Esther and Stella who are 5.
Madonna’s birth name is Madonna Louise Ciccoone.
FASHION
Ziploc has a fashion line now and it looks so fresh
Content Courtesy of: today.com
Written By: Scott Stump
Ziploc collaborated with a Japanese fashion brand to make a line of hats, aprons, backpacks and fanny packs, much to the delight of Hoda Kotb.
Ziploc is aiming to keep more than your turkey sandwich looking fresh.
The company has paired up with Beams Couture, a Japanese clothing brand, to create a line of clear plastic products like hats, purses, backpacks, bags, aprons, visors and fanny packs featuring the Ziploc logo.
There's no word on whether the collaboration took its inspiration from TODAY's Hoda Kotb, who has been showing off her #ziplocfashion for years.
She went with a Ziploc bag instead of a handbag while walking the red carpet with Savannah Guthrie at the TIME 100 gala in New York City in April. She did the same thing three years ago at The Gracies Awards in Beverly Hills, California.
Yes, that's a Ziploc bag Hoda is clutching.
The capsule collection will be available online on Aug. 20, and the only place to get it in person for now will be at a pop-up shop at a Beams location in Shinjuku, Japan, from Aug. 15 to Sept. 11.
Judging by Hoda's reaction on TODAY Thursday after learning about the Ziploc collaboration, she might be on a flight to Japan as we speak.
"Yes! This is the answer,'' she said. "OMG this is awesome."
This backpack is like having a giant, fashionable Ziploc bag for your stuff.
The Ziploc hat we never knew we needed.
The Ziploc umbrella keeps you as dry as a ham sandwich in a lunch box.
Who knew how much people wanted to experience the feeling of looking like those steamed broccoli leftovers in the back of the the fridge?
Let the Ziploc fashion era to begin.
Savannah wondered if paying for a Ziploc handbag, which Beams has listed for about $81, defeats the purpose of just using a regular Ziploc as a bag.
"I like it because it's cheap and if you lose it, you've lost nothing,'' Hoda said about using a regular Ziploc.
The bags also have practical value given that many sports venues and some schools require clear bags upon entry so that security officers can easily search them.
However, the Ziploc fanny pack may be a bridge too far, according to TODAY's Craig Melvin.
"I see the fanny pack on you,'' Savannah told Hoda. "It would look good."
"Please don't,'' Craig said. "Please don't."
FASHION
JUICY COUTURE MAKES META JOKES ABOUT #SPONCON IN ITS LATEST AD CAMPAIGN
Content Courtesy of: fashionista.com
Written By: Whitney Bauck
Juicy Couture's Fall 2018 ad campaign.
Credit by: Stas May/Juicy Couture
Whether your response to sponsored content from your favorite influencer is to comment "Make that money!" or to roll your eyes and scroll right past, it's an undeniable fact that there's no going back to our pre-#sponcon social feeds. And as more and more brands get in on the action, cutting through the noise is only getting harder.
Juicy Couture's solution? Lean into that #spon life rather than trying to pretend that ads aren't ads. The brand's Fall 2018 campaign does just that with a tongue-in-cheek layout that emphasizes, rather than downplays, the way that influencers, celebrities and, sometimes, well-known editors are being paid to peddle branded wares.
Entitled "Paid Partnership With" in reference to Instagram's sponsored post callouts, the campaign features microinfluencers who were selected via influencer-centric software Winston. Each of the influencers collaborated with stylist Daniel Packar to showcase Juicy pieces in a way that's meant to reflect their IRL style, and were photographed by Stas May against urban backdrops.
"The evolving landscape of social media and marketing was the inspiration behind the Fall 2018 Juicy Couture campaign," a brand rep told Fashionista via email. "[It's] a wink and nod to the regulations set forth to keep influencers and brands authentic in the evolving industry. The Juicy Couture campaign gives a bit of a wink to these guidelines while to encouraging influencers to remain genuine to their personal style and audience as they support brands and product they are passionate about."
