Yesterday kicked off Day One of Advertising Week in NYC!

HIGHLIGHTS

SNAPCHAT is making a spectacle!

Snapchat announced on Friday that it is rebranding itself as Snap Inc. and launching a pair of techy sunglasses called Spectacles that will let #marketers, #creators and #users change how they #film and #post clips.

Check them out here:

What does this mean? First you will no longer need a smartphone to shoot buzzy #Snapchat videos and second-we can finally go ahead and take those not so fashionable go pro's off our head ;)

There's more...

Ann Simonds from General Mills and Imran Khan from Snapchat, talked about Storytelling in the Age OF Snapchat. Storytelling is the main aspect of mass communications and utilizing Snapchat with its 150 million users is smart in this modern day media age!

Richard Gingras, Senior Product Director at Google talks about how mobile speed is proportionate with a business' marketing performance! 19.1 seconds is how long one has to wait for a page to load but the amount of time someone wants to wait is only 3 seconds. You can imagine how this much of a gap can really dampen a user's experience with a company and all the work put into the marketing strategies.

Overall digital media convergence is changing the experience and the choice of media that businesses should use to advertise and market to consumers!

It is a big topic because of all the advancements happening so quickly and how it allows everyone to be connected through the same medium.

We've been asking for these and love finding new ways to snap and connect. Nicely done SnapChat!

MCDONALDS

The burger company is all about staying "out of the box", posting and creating fun content and staying away from labels because frankly, "they're absurd."

We couldn't agree more!

CMO Deborah Wahl talked about the burger slinger's revamp during the Interactive Advertising Bureau's IAB Mixx Conference. Specifically, she called out some of the brand's work on Twitter, Snapchat and YouTube as examples of the chain's successful digital work.

"In the last two years, we've created approximately 2,500 pieces of marketing content a year," she said. "This year, we will create roughly 5,000 pieces of marketing content, so we're making more content but we're also challenging ourselves to make our content much more valuable to our customers."

Most recently, McDonald's handed its massive $1 billion creative and media business to Omnicom, which is creating a dedicated unit for the account that will be staffed with employees from DDB, Sparks & Honey, Critical Mass and tech companies like Google and Facebook.

The new approach is aimed at building, "the type of agency that could drive the innovation, velocity and impact that we require," Wahl said.

"I really think we've tried to define media and marketing very narrowly," she added. "We label the ways we talk to people, but marketing communication is no longer executed via separate vehicles—digital, broadcast, print or mobile. Defining marketing by these channel-based labels is actually absurd in today's world."