THE REVIEW

February is Fabulous and here's why:

We enter the month with nothing short of special with chic and sporty events and content galore.

EVENTS

Super Bowl LI was played at NRG Stadium in Houston, Texas, on Sunday, February 5, 2017.

Super Bowl LI was the Patriots' record-setting ninth Super Bowl appearance, their second in three years, and their seventh under the leadership of head coach Bill Belichick and quarterback Tom Brady. The Falcons entered the game trying to win their first Super Bowl title, having lost their only previous appearance in Super Bowl XXXIII.

The Patriots defeated the Falcons, 34-28, in the first Super Bowl ever to go into overtime.

The halftime show was headlined by Lady Gaga.

As always-The Super Bowl touts huge brands and commercials are expensive to say the least.

This year, the Super Bowl LI commercials did not disappoint. Brands rolled out beautiful ads filled with humor, celebrities, and mascots. But found nestled between commercials for our beloved snacks and car manufacturers, was also a different kind of message.

Following a controversial election, one which continues to divide our country, most retailers steered clear of political commentary. Others chose to use this opportunity to take a stand for acceptance and diversity, and weigh in on issues affecting our country.

Our favorite pic? JT and Christopher Walken did it best in this one. Hilarious, catchy and memorable and therefore, very effective in our eyes.

In case you missed it or didn't but want to relive the laughs, here's Bai Beverages:

MUSIC

The 59th Annual Grammy Awards ceremony was held on February 12th.

The CBS network broadcast the show live from the Staples Center in Los Angeles. The ceremony recognized the best recordings, compositions, and artists of the eligibility year, which runs from October 1, 2015 to September 30, 2016. The nominations were announced on December 6, 2016.

James Corden hosted the ceremony, his first time hosting it. The "pre-telecast" ceremony (officially named The Premiere Ceremony) was held on the same day prior to the main ceremony and was hosted by comedienne Margaret Cho.

Adele's 25 won Album of the Year. While on stage to accept the award, Adele renounced her win, broke her award in half and stated Beyoncé should have won for her critically acclaimed album Lemonade instead.

Here's Adele's victory speech:

And here's Adele after she broke her award in half:

FASHION

February kicks off Women's Fashion Week starting with New York.

NYFW Feb 9th-Feb 16th is almost over with one more day to go and has been showcasing the Womens' lines. Next up will be London Fashion Week (Feb 17-Feb 21) followed by Milan (Feb 22-Feb 28) and Paris (Feb 28-March 8th)

Here are a few shows worth mentioning so far:

BOSS

Earlier in February, Hugo Boss offered up drape and texture in the first stand-alone men’s show by chief brand officer Ingo Wilts, who produced a polished collection that was all about easy layering and a palette largely comprised of burgundy, charcoal gray and black.

OSCAR DE LA RENTA

COACH

PHILIP PLEIN AFTER PARTY

ART

In celebration of New York Fashion Week, Andy Warhol @ Christie’s auction features over 80 original photographs, prints and drawings revolving around all things fashion. From designers such as Halston and Jean Paul Gaultier, legendary editor Diana Vreeland, and models Bianca Jagger and Jerry Hall to Warhol's iconic self-portraits, the images offer a glimpse of the fashionable world that the Pop artist inhabited.

The online auction opened for bidding at 12pm EST on February 8.

All proceeds went to benefit the Andy Warhol Foundation for the Visual Arts and Christie's has partnered with IMG to create an exhibition of these works at Skylight Clarkson Sq, the official venue of New York Fashion Week: The Shows.

HOSPITALITY, FOOD AND BEVERAGE

Ilyse Terri, Llc is proud to announce that we are now representing Megu restaurant in the acclaimed downtown Dream Hotel in New York City.

Contact us either via e-mail at info@ilyseterri.com or at 212.634.7266 in order to book your next event, place a catering or delivery order, or to reserve your VIP table and exceptional culinary experience.

We are also taking on more selective venues to offer to our loyal customers, so watch this space for more on Megu and others.

Alternatively, if you're a new or existing venue and need representation along with Creative Services, please inquire within.

BUSINESS AND BRANDING

Burger King took the statement "sex sells" and ran with it in Israel over Valentine's day this month.

Known as the ‘Home of the Whopper,’ and in locations throughout Israel, Burger King is offering “The Adults Meal” that features all of your Valentine’s Day essentials -- two Whoppers, two packs of French Fries, two beers and … an adult toy.

That’s right -- looks like ‘happy meals’ aren’t just for the kids anymore. And it turns out, this isn’t some marketing ploy either. "This is not a prank," a spokesperson for advertising agency Leo Burnett told Mashable.

It was only available after 6 p.m. on February 14th, so if you're reading this now and happen to be in Israel, unfortunately you're out of luck, and ummm other things.

Can always still pop in for that whopper though.

Until next time and as always, thanks for your support and...

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