THE REVIEW

#AdWeekNY

Last week we talked about Advertising Week and even though it ended on September 30th, we wanted to circle back and mention some notable industry highlights.

With partners such as Google, At&T, Spotify, IBM, Viacom, NASDAQ and NPR it is no surprise that this event has already impacted the media!

One of the most mentioned topics was the future of reality, whether augmented or virtual which accounted for almost 10% of the discussions.

Google made a huge impact after putting out commercials and advertisements on their new “Google Pixel” smartphone.

This phone will have the Artificial Intelligence (AI) and Virtual Reality (VR) software which includes a digital assistant and a headset.

The next generation of consumers was also a big topic.

Millennials living in the Digital Media age will heed advertisements that are targeted at them through social media!

Facebook, Snapchat and Twitter are even adapting to this by not only becoming social networking sites but also by becoming useful in other ways.

While Facebook is creating the “Marketplace” for buying and selling items, Snapchat is now a “camera company” and Twitter has become a center for news.

Even the political parties have been using social media to promote their candidates!

Overall AdWeek NY was a hit for its 13th annual hosting.

You can easily peruse the Ad Week website and view all of the events that occurred the entire week at adweek.com.

The next and last #AW this year will be in Cuba! #AWHavana on November 28th – December 1st.

This will be the first time Ad Week is hosted there!

The perfect place for celebrating creativity, innovation and inspiration.