Yesterday was Day 4 and we came alive with #BURBERRY!

The iconic fashion brand launched its long-awaited runway-to-retail model in London last night with a show of epic proportion. Staged in a disused courtyard and warehouse behind the old Central Saint Martins building on Charing Cross Road (which was transformed into an outdoor oasis, twinkling with festoon lighting), Burberry created #MakersHouse - a workshop-style installation that saw artists embroidering textiles, sculpting plastered busts, and making artisanal chocolates - a part of a collaboration with The New Craftsmen - to an exclusive live soundtrack played by a 21-piece orchestra.

The main topic on everyone's mind was how would the see-now, buy-now model work? The questions were soon answered.

Would there be fewer looks from the brand famous for delivering their biannual blockbusters? No - there were 83 comprehensive looks. Editors were invited under embargo earlier this year to view the collection and request pieces for their shoots. And, would all of it be going into production? Yes.

"Every piece that will be presented on the runway will be available to buy the minute the show ends," Bailey told us earlier this week. "I hope that what we’ll be able to do is create a moment that feels relevant when the customer actually sees it, rather than telling him or her they’ve got to wait another five or six months after we’ve excited them.”

Bailey told us before the show that he believes that adopting the new model will not only help the house become more in touch with its consumer, but its own creative structure too.

“This change in the way we are working has actually given us much more opportunity to unpack what craft and creativity means for us," said Bailey. "Working in the way that we have been for the last few months has meant that we have been able to create a world of experiences – Makers House being one example. Another key shift has been the combination of our men's and women's collections – and I’ve found that you’re able to create more of a story when you get your men’s and women’s collections together, because it reflects one mood and one moment. Something that doesn't change is the customer’s expectation of creativity and quality – they want an incredible product delivered in a seamless and luxurious way."

HIGHLIGHTS

Christopher Kane

Erdem

Events

There were many great #Events in #LondonTown last night. These are a few worth mentioning:

China Ball at The London Natural History Museum.

The inaugural China Ball at London’s National History Museum is an invitation only red carpet event and fashion show celebrating exciting Chinese design talent. Presented by Ming Entertainment.

Joseph and Love Magazine's event @ LouLou's Private Club.

This was the best party in town with a stocked check point Charlie Bar.

Rocco Ritchie looked happy to be back home in London. Making the most of the capital's Fashion Week, the 16-year-old and a female friend headed to LouLou's for the LOVE magazine party.

BTS

Burberry