THE REVIEW

MIPCOM 2016

The "Marche International des Programmes de Communication" is an annual trade show that is traditionally held in Cannes, France.

The purpose of this event is to showcase the world's entertainment content market!

This year the Personality of the Year Award was given to Shonda Rhimes.

You may or may not know her as the as the creator, head writer, and executive producer of Grey's Anatomy, Scandal, and How to Get Away with Murder.

Some other trending topics included YouTube Red and how seriously Youtube is investing in content.

YouTube has started this subscription service and has enlisted famous YouTube stars, producers, and other multi-channel networks.

Virtual Reality of course is a trending topic this year, and it certainly had a presence here as well!

When virtual reality is being used, there is a connection with emotion.

This elicits a completely new experience compared to simply looking at a 2-D screen.

Japan was the country of honor this year.

Japanese media has influenced and will collaborate more with western media.

It brings so many creative and original elements.

We wonder what will be trending next year as we watch a globalized tech future being created and emerging rapidly before our eyes!